Campaign
Development

Objectives

  1. Increase Awareness: Make potential residents aware of the town's existence, its unique features, lifestyle advantages, and amenities.

  2. Highlight Lifestyle Benefits: Showcase the quality of life in the town, such as its natural beauty, outdoor recreational opportunities, cultural events, low crime rates, and sense of community.

  3. Emphasize Connectivity: Highlight the town's connectivity to urban centers, transportation infrastructure, and access to essential services like healthcare and education.

  4. Promote Work-Life Balance: Emphasize the town's conducive environment for remote work, including the availability of coworking spaces, high-speed internet, and a relaxed pace of life.

  5. Offer Incentives: Provide incentives such as tax breaks, relocation packages, or assistance with housing to attract remote workers and their families.

  6. Community Engagement: Foster a sense of community among current and prospective residents through social media, online forums, local events, and networking opportunities.

  7. Targeted Messaging: Tailor marketing messages to address the specific needs and interests of remote workers, such as flexible housing options, proximity to outdoor activities, and opportunities for professional development.

  8. Partnerships: Collaborate with local businesses, real estate agents, community organizations, and government agencies to amplify the campaign's reach and effectiveness.

Target Audience

  • Remote Workers

  • Millennials looking to afford property

  • Families with elderly parents (St. Paul’s and they can live close by)

Content

B-Roll Needed:

  1. Scenic Views and Natural Beauty:

    1. Shots of the Shenango River, emphasizing activities like fishing, kayaking, or just scenic views.

    2. Footage of Riverside Park, Central Park, Sports Complex, and the Greenville-Jamestown trail being used.

    3. Seasonal footage capturing the beauty of fall foliage, snowy scenes in winter, blossoming flowers in spring, and vibrant greenery in summer.

  2. Downtown and Historic Sites:

    • Clips of Main Street, preferably with peak pedestrian activity.

    • Architectural shots of historic buildings and landmarks such as the Greenville Area Historical Society – Waugh House Museum.

  3. Community and Lifestyle:

    • Scenes from Heritage Days, Car Show, Rexpo, Meet Me on Main, Halloween and Christmas Parades.

    • Clips from Community Market and Makers Market at Fresh Grounds.

    • Footage of people enjoying everyday life in Greenville, such as families at play parks, people dining at local restaurants, and shopping in boutiques.

    • A shot from local entertainment like the amphitheater concert series and from Padrone’s Pizza Trivia Nights.

  4. Educational and Health Facilities:

    • Shots of Greenville High School, Thiel College, Greenville Area Public Library, Baughman Family Community Center.

    • Footage of healthcare facilities UPMC Horizon and Primary Health.

  5. Business and Employment Opportunities:

    • Footage of the Greenville-Reynolds Industrial Park.

    • Manufacturing footage from RSI, Hurrican Ventures, Jamestown Coating Technologies, FHC, Inc., Corps Couture.

    • Business footage from Greenville Savings Bank, The Record-Argus, Keystone Adolescent Center, Front Porch Barber Shop barbering.

  6. Residential Areas:

    • Drone footage and street-level views of residential neighborhoods, showing a range of housing styles and settings.

    • Footage of real estate signs.

    • Footage of Eagle Street picnic.

    • Footage of resident gardening or landscaping.

  7. Cultural and Artistic Aspects:

    • Footage from Greenville Symphony Orchestra, Greenville Area Community Theatre performances.

    • Clips of art classes, art workshops, and exhibition openings at Sans MOCO and Outland Studios.

Read
Listen
Watch

Communications support from Thiel College and a Thiel Intern

Transplant Interviewees:

Melissa Archambeau
Ben Beck
Vicki Poe
Henry & Stephanie Russo
Chantal & Tyler Meneely
Amy & Ed Taczanowsky
Jessica & Hero Fujita
Ashley Ellen & Nivek Otorp
Terra Radaker
Joe & Jen Ribley

Resources

Develop a Guide to Moving to Greenville, PA

Develop a Guide to doing business in Greenville, PA

Link to real estate (Commercial and Residential)

Municipal, Recreation, Utilities (including internet) information.

Distribution

  1. YouTube Channel

  2. Facebook Page & Instagram

  3. LinkedIn Page

  4. TikTok

  5. Apple & Spotify

  6. Website

  7. Radio? TV?